Kelly Chau

Key responsibilities

• Serve as project manager connecting marketing and front-facing teams across the university to enhance workflow efficiency, communication, and brand alignment
• Supervise a rotating team of student Fellows during the academic year and manage 3–6 freelance Media Ambassadors responsible for creating and managing social media content
• Mentor student team members, providing guidance on content creation, digital strategy, and professional development.
• Lead creative projects including videos, graphics, and print collateral to showcase student experiences and promote programs
• Collaborate with university departments to maintain brand consistency across channels and ensure timely communication of admissions initiatives

Key accomplishments

• Organized the first post-acquisition Product Day to strengthen collaboration between teams across the Americas region and align with the corporate office in Sydney, AU
• Implemented Zendesk business technology to integrate the acquired team onto the parent company’s instance, partnering closely with the business technology team and Sydney office
• Supported Salesforce data migration from SimplePart to Infomedia’s system and led the migration of the company knowledge base from Knowledge Owl to Zendesk, centralizing support resources and improving accessibility
• Continued collaboration with the marketing team to develop and execute materials that supported operational and strategic initiatives

Key accomplishments

• Collaborated with client marketing leads to develop and execute recurring and ongoing email campaigns, digital and print collateral, and brand alignment projects for OEMs including Audi (CA, US), BMW (IE, UK), Ford (US, CA), Hyundai (US, CA), INFINITI (CA, JP, US), Kia (AU, CA, US), Lexus, Mazda, Nissan (CA, JP, US), Volkswagen (CA, US), Volvo (AU, CA) and various dealer groups such as Doherty Group and Boucher Group
• Partnered with payment vendors such as PayPal to implement updated payment processors and apply cohesive branding on marketing materials
• Coordinated and contributed to the SimplePart product marketing and print collateral development.

Key accomplishments

• Directed 50+ marketing projects per quarter for clients of the company and white-label partners spanning multiple industries
• Supervised and scaled a cross-functional marketing team; recruited, trained, and managed 8 direct reports
• Developed project plans, managed client deliverables, and shaped pricing strategies for both franchisees and franchisors
• Improved operational efficiency by identifying and resolving organizational, employee, and client-related challenges
• Represented the company at national franchise expositions, driving brand awareness and generating qualified leads
• Founded and directed a sister advertising agency to expand service offerings and revenue streams
• Selected clients: AZN Sandwich Bar, Bubble Egg Company, Crew Fitness, Foxtail Coffee, Milkshake Momma, Nexplore, Orange Bay Company (BM), Ponko Chicken, Red Phone Booth, Savi Provisions, The Juicy Crab, VetCor, Wagyu Meat & Grill

Serve as a Brand & Business Development Consultant for a salon established in 1990, leading a complete rebrand and operational restructure while preserving the quality, care, and accessible pricing clients have long trusted. Develop and implement strategic and operational initiatives aligned with the company’s mission and vision to strengthen brand identity and business performance. Manage and support a team of licensed professionals to maintain service excellence, client satisfaction, and operational efficiency. Oversee marketing, client relations, and business development efforts to drive growth and community engagement.

Provide B2B2C commercial photography with a specialization in food and restaurant branding, delivering brand strategy, content marketing consulting, and visual storytelling. Design graphics for both print and digital media to enhance brand identity, and develop and manage websites to improve user experience and engagement.

Founded and led creative direction for a boutique agency serving clients and white-label partners, developing workflows, managing teams, and overseeing creative production. Directed brand strategy and content creation across video, digital, and marketing platforms, while building and managing vendor relationships to ensure high-quality, on-time project delivery. Guided internal brand development and supported new business initiatives through pitches and portfolio curation.